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Pioneer Pharma Inc

Question 18

Multiple Choice

Pioneer Pharma Inc. and GH Medicines Corp. are two competing firms in the pharmaceutical industry. While Pioneer Pharma Inc.'s vision is "to be a preeminent drug manufacturer in the industry," GH Medicines Corp.'s vision is "to make good health a reality for everyone around the world." Which of the following is an implication of these different visions?


A) GH Medicines' vision is more product-oriented than the vision of Pioneer Pharma.
B) Pioneer Pharma is more likely to have a positive relationship between its vision and firm performance than GH Medicines.
C) Pioneer Pharma's vision is more long-term and futuristic than GH Medicines' vision.
D) GH Medicines will be more flexible than Pioneer Pharma when adapting to changing environments.

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