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    Exploring Marketing Research
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    Exam 8: Observation
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    Using a Stopwatch to Determine How Long Customers Wait at a Drive-Through
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Using a Stopwatch to Determine How Long Customers Wait at a Drive-Through

Question 54

Question 54

Multiple Choice

Using a stopwatch to determine how long customers wait at a drive-through location at McDonald's is an example of what type of observation?


A) verbal behavior
B) temporal pattern
C) physical action
D) physical objects

Correct Answer:

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