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    Exploring Marketing Research
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    Exam 8: Observation
  5. Question
    When a Researcher Analyzes Commercials Appearing During Saturday Morning Cartoons,the
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When a Researcher Analyzes Commercials Appearing During Saturday Morning Cartoons,the

Question 41

Question 41

Multiple Choice

When a researcher analyzes commercials appearing during Saturday morning cartoons,the researcher is engaging in ____.


A) contrived analysis
B) content analysis
C) indirect analysis
D) entrapment

Correct Answer:

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