Solved

Which Measure Represents the Percentage of People Who Are Exposed

Question 73

Multiple Choice

Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?


A) conversion transaction rate (CTR)
B) page views
C) cost per click (CPC)
D) click-through rate (CTR)

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions