Multiple Choice
A researcher is conducting an experiment in which one group of people is exposed to one advertisement and another group is exposed to another advertisement.Specifically,he is examining the effect of headline font sizes on consumers' attitude toward the brand advertised.The participants in this experimental research are referred to as ____.
A) respondents
B) elements
C) factorials
D) subjects
Correct Answer:
Verified
Correct Answer:
Verified
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