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    Exploring Marketing Research
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    Exam 9: Conducting Marketing Experiments
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    When a Competitor Introduces a 15 Percent Price Cut in Order
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When a Competitor Introduces a 15 Percent Price Cut in Order

Question 60

Question 60

Multiple Choice

When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study,a ____ effect has occurred.


A) maturation
B) testing
C) history
D) cohort

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