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    Exam 10: Measurement and Attitude Scaling
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    In ____,The Value Assigned for a Response Takes on a Value
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In ____,The Value Assigned for a Response Takes on a Value

Question 40

Question 40

Multiple Choice

In ____,the value assigned for a response takes on a value opposite to that normally assigned to the scale labels.


A) reverse coding
B) indexing
C) alpha coding
D) convergence

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