Multiple Choice
A respondent is given a list of four local shopping malls and asked to put them in order,from the one he most likes to shop at to the one he least likes to shop at.This is a(n) ____ task.
A) rating
B) ranking
C) sorting
D) semantic differential
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The fractional-point scale demands that respondents divide
Q7: Which of the following is an indicator
Q15: In ratio scales,the location of the zero
Q28: _ definitions translate conceptual definitions into measurement
Q30: A scale that arranges objects so that
Q31: Attitudes are measured with a(n)_ approach by
Q36: Which type of measure reflects the intensity
Q38: The component of attitude that represents the
Q67: "I hate asparagus" is an example of
Q80: Explain how indexes or composite measures are