Multiple Choice
A respondent is asked: "How often,on the average,do you go out to a movie?" and is asked to indicate her answer by circling one of the following: never,rarely,sometimes,often,or very often.This is best described as a(n) ____ scale.
A) semantic differential
B) Likert
C) category
D) constant-sum
Correct Answer:

Verified
Correct Answer:
Verified
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