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    Exploring Marketing Research
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    Exam 10: Measurement and Attitude Scaling
  5. Question
    A(n)____________________ Scale Measures Attitudes by Using Seven-Point Rating Scales That
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A(n)____________________ Scale Measures Attitudes by Using Seven-Point Rating Scales That

Question 11

Question 11

Short Answer

A(n)____________________ scale measures attitudes by using seven-point rating scales that are anchored at either end by polar opposite adjectives.

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