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    Exploring Marketing Research
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    Exam 11: Questionnaire Design
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    A Tabulation of the Results of a Pretest to Help
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A Tabulation of the Results of a Pretest to Help

Question 38

Question 38

Multiple Choice

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as a(n) ____ tabulation.


A) preliminary
B) primary
C) initial
D) back

Correct Answer:

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