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    Exploring Marketing Research Study Set 1
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    Exam 17: Determination of Sample Size: A Review of Statistical Theory
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    Which of the Following Refers to the Proportion of Respondents
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Which of the Following Refers to the Proportion of Respondents

Question 23

Question 23

Multiple Choice

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?


A) heteroskedasticity
B) mode
C) median
D) top-box score

Correct Answer:

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