Consumer Orientation Primarily Emphasizes

Multiple Choice

Consumer orientation primarily emphasizes:

A) the need to monitor and understand competitor actions in the marketplace and organization.
B) the need for secondary stakeholders in the company's functioning.
C) the need for consumer value and satisfaction above all other parameters of success.
D) the need to communicate information about customers and competitors throughout the organization as the key to success.
E) the need to consider the company's bottomline over its customer base.