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Lane Bryant Is a Women's Clothing Store Specializing in Stylish

Question 82

Multiple Choice

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?


A) Niche marketing
B) One-to-one marketing
C) Mass marketing
D) Ambush marketing
E) Undifferentiated marketing

Correct Answer:

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