According to the Customer Relationship Management (CRM)orientation

Multiple Choice

According to the Customer Relationship Management (CRM) orientation:

A) each customer represents just a single sale rather than a potential stream of resources.
B) customers who switch providers each time they make a purchase tend to be more profitable than loyal customers due to their wide range of purchases.
C) the most profitable customers are those who search for information about a product online and then buy it in a brick-and-mortar store.
D) customers form relationships with companies as opposed to companies conducting individual transactions with customers.
E) a strong, or high-quality, relationship is typified by a consumer who buys different brands of a product each time a need for that product arises.