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    Exam 2: Value and the Consumer Behavior Value Framework
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    The Presence of Music in an Environment May Shape Consumer
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The Presence of Music in an Environment May Shape Consumer

Question 1

Question 1

Multiple Choice

The presence of music in an environment may shape consumer behavior and even change buying patterns.In this case,music is an example of a _____.


A) social influence
B) situational influence
C) socio-economic factor
D) hedonic factor
E) perceptional influence

Correct Answer:

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