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  3. Study Set
    CB Study Set 2
  4. Exam
    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    _____ Value Is the Immediate Gratification That Comes from Experiencing
Solved

_____ Value Is the Immediate Gratification That Comes from Experiencing

Question 3

Question 3

Multiple Choice

_____ value is the immediate gratification that comes from experiencing some activity.


A) Hedonic
B) Utilitarian
C) End-state
D) Process
E) Terminal

Correct Answer:

verifed

Verified

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