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    CB Study Set 2
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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
  5. Question
    Situational Involvement Often Comes About When Consumers Are Shopping for Something
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Situational Involvement Often Comes About When Consumers Are Shopping for Something

Question 2

Question 2

True/False

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Correct Answer:

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