Bethany Is a Chef Who Owns Three Moderately Successful Restaurants

Multiple Choice

Bethany is a chef who owns three moderately successful restaurants with innovative menus. Based on what you have read, which of these approaches could help her improve her profits?

A) Change her menus and décor to appeal to economy-minded consumers.
B) Carefully time the opening of her business and focus on underserved niches.
C) Use her existing knowledge, equipment, and staff to launch a catering business.
D) Expand to new locations in economically struggling areas.