Zoom Zoom Car Rental Follows a Cost-Leadership Strategy

Multiple Choice

Zoom Zoom Car Rental follows a cost-leadership strategy. Which of the following firms will most likely be its direct competitor?

A) Classic Car Rentals Inc., which follows a cost-increase strategy
B) Paul Bunyan Car and Truck Rentals, which follows a differentiation strategy
C) Reliable Rental Cars, which follows a low-cost strategy
D) Rent-an-Auto LLC, which follows a standardization strategy