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_____ Word-Of-Mouth (WOM)occurs When Marketers Attempt to Accelerate WOM in Existing

Question 113

Multiple Choice

_____ word-of-mouth (WOM) occurs when marketers attempt to accelerate WOM in existing customer circles,or when they develop entirely new WOM forums.

A) Primary
B) Random
C) Organic
D) Scripted
E) Amplified

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