Tina,a Consumer Researcher,assumes That Her Buying Decisions Are Influenced Majorly

Multiple Choice

Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?

A) Rational decision-making perspective
B) Experiential decision-making perspective
C) Behavioral influence decision-making perspective
D) Functional decision-making perspective
E) Implemental decision-making perspective