Which of the Following Is True About Behavioral Influence Decision-Making

Multiple Choice

Which of the following is true about behavioral influence decision-making perspective?

A) Consumers are rational and they diligently gather information about purchases.
B) Consumers compare various brands of products on salient attributes.
C) Consumers' behaviors are influenced by environmental forces.
D) Consumers make informed decisions regarding what brand to buy.
E) Consumers' behaviors are influenced by cognitive decision making.