Multiple Choice
Laurie owns a Pluto X20 convertible.She and her husband have owned several other Pluto automobiles over the years.She has even convinced several family members and friends to buy Pluto automobiles.Recently,however,she had a bad service experience at the Pluto dealership in the city she just moved to.Nevertheless,she still decides to purchase a Pluto Y20 this year for her daughter and another Z20 when she needs a new car in a few years.Which of the following best illustrates Laurie's engagement with Pluto automobiles?
A) Brand loyalty
B) Brand inertia
C) Brand longevity
D) Brand consistency
E) Brand equity
Correct Answer:
Verified
Correct Answer:
Verified
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