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    Exam 12: Decision Making I: Need Recognition and Search
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    When a Consumer Simply Buys a Product Repeatedly Without Any
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When a Consumer Simply Buys a Product Repeatedly Without Any

Question 121

Question 121

Multiple Choice

When a consumer simply buys a product repeatedly without any real attachment,it is referred to as brand _____.


A) loyalty
B) inertia
C) longevity
D) consistency
E) persistence

Correct Answer:

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