Many Consumers Shop at Discount Stores,even Though They Don't Really

Multiple Choice

Many consumers shop at discount stores,even though they don't really like shopping there.Most of the consumers don't feel any connection with the store; it's just that they don't want to pay higher prices elsewhere.Which of the following best describes this phenomenon of shopping repeatedly at discount stores without a commitment or feeling of connectedness to the store?

A) Brand loyalty
B) Brand inertia
C) Brand equity
D) Brand consistency
E) Brand longevity