Multiple Choice
Which of the following is true of the underlying attributes of a product?
A) They are readily apparent and easily recognizable.
B) They can be easily evaluated prior to actual purchase.
C) They are also referred to as search qualities.
D) They are used to infer the existence of perceptual attributes.
E) They can only be learned through experience with the product.
Correct Answer:
Verified
Correct Answer:
Verified
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