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    Which of the Following Theories States That Consumers Are Motivated
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Which of the Following Theories States That Consumers Are Motivated

Question 17

Question 17

Multiple Choice

Which of the following theories states that consumers are motivated to act in accordance with their attitudes and behaviors?


A) Expectancy theory
B) Attribution theory
C) Self-perception theory
D) Equity theory
E) Balance theory

Correct Answer:

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