An Amusement Park Was Recently Inaugurated in Tampa,Florida

Multiple Choice

An amusement park was recently inaugurated in Tampa,Florida.All the customers who visited the park the first few days were sent a feedback form via email to rate their overall satisfaction on a scale.The form included a set of ten questions with four answer options; completely dissatisfied/dissatisfied/satisfied/completely satisfied.This scale is an example of a(n) _____ measure.

A) attribute-specific
B) disconfirmation
C) unstructured
D) direct, global
E) open-ended