Which of the Following Is True About Complaining Behavior

Multiple Choice

Which of the following is true about complaining behavior?

A) All customers reporting dissatisfaction complain.
B) Negative approach emotions like anger are most likely to precede complaining behavior.
C) Dissatisfied consumers are more likely to complain than angry consumers.
D) Disgusted consumers are more likely to complain than angry consumers.
E) Price-sensitive consumers are less likely to complain than those who are not price sensitive.