Smooth Fusion Inc

Multiple Choice

Smooth Fusion Inc. is a software company that has built and acquired numerous assets over the years. According to the resource-based view of a firm, which of the following assets of Smooth Fusion Inc. will best enable it to gain and sustain a competitive advantage?

A) the cloud computing service that it uses
B) the capital the company raised from its shareholders
C) the expertise acquired by the employees in the company
D) the headquarters building owned by the company