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When the Laptop Market Overtook the Desktop Market, Blue Tech

Question 67

Multiple Choice

When the laptop market overtook the desktop market, Blue Tech Inc., a leader in desktop technology, was left at a competitive disadvantage. Later, Blue Tech Inc.'s management channeled all of the company's efforts and revenue to develop an efficient laptop from scratch in less than a year. However, the company failed because Blue Tech Inc.'s models were inferior to the third- and fourth-generation models its competitors were selling. In this scenario, Blue Tech Inc.'s failure can be best attributed to


A) causal ambiguity.
B) diseconomies of scope and scale.
C) time compression diseconomies.
D) social complexity.

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