Your Company, a Small Software Development Firm, Has Attracted Many

Multiple Choice

Your company, a small software development firm, has attracted many of the top young programmers in your area. As a result, the apps you produce have been praised for their innovative features and intuitive user experience. According to the bathtub metaphor in the dynamic capabilities perspective, what is the best way for you to protect against resource leakage?

A) Invest in an online marketing campaign for existing products to retain customers.
B) Open a satellite office overseas to support the company culture of taking chances.
C) Attempt to undercut the competition by imitating their top-selling product.
D) Improve the benefits package to retain key employees and reduce turnover.