Igor's Furniture Has Seen Its Profit Margins Shrink Over the Past

Multiple Choice

Igor's Furniture has seen its profit margins shrink over the past several years as increased competition has driven down furniture prices. You have been tasked with improving the company's margins. Which of the following approaches makes the most sense within the context of strategic activity systems?

A) Go against the trend and raise prices.
B) Install modern manufacturing equipment to improve efficiency.
C) Increase spending on online marketing efforts.
D) Focus on imitating the most successful products of competitors.