You Are the Founder of Shadow Skateboards, and You Are

Multiple Choice

You are the founder of Shadow Skateboards, and you are considering methods of gaining and sustaining a competitive advantage. Which of the following changes has the best chance of quickly creating a sustainable advantage?

A) devoting significant resources to researching and developing new products that will be more durable than competitors'
B) automating the manufacturing process to reduce production costs
C) allowing customers to upload their own image designs and help assemble the finished product at retail locations
D) switching to a just-in-time inventory system to reduce inventory costs