Multiple Choice
Swan Song is a spa that caters to the needs of a small percentage of highly health-conscious consumers. It offers state-of-the-art treatments in a luxurious setting. Since there are very few spas that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Swan Song is following a
A) product diversification strategy.
B) liquidation strategy.
C) broad differentiation strategy.
D) focused differentiation strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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