The Strategy Canvas for Movie Theaters Includes Factors Such as Prices

Multiple Choice

The strategy canvas for movie theaters includes factors such as prices, comfort, customer service, concessions variety, and hours of operation. Which of the following value curves is most likely to represent a theater that successfully positions itself as a differentiator?

A) high price, high comfort, high customer service, high concessions variety, low hours of operation
B) low price, high comfort, high customer service, high concessions variety, low hours of operation
C) high price, low comfort, low customer service, high concessions variety, low hours of operation
D) low price, low comfort, low customer service, low concessions variety, low hours of operation