When a Firm Pursues a Maintain Strategy, It

Multiple Choice

When a firm pursues a maintain strategy, it

A) exits a declining industry to maintain the goodwill of its overall brand name.
B) reduces investments in product support and allocates only a minimum of human and other resources.
C) continues to support marketing efforts even if the demand for the product is declining.
D) chooses to consolidate the industry by buying rival firms, those who plan to exit.