At the Time When Ellen Decided to Purchase a Tablet

Multiple Choice

At the time when Ellen decided to purchase a tablet computer, the product had just become accessible to the mass market. She did not purchase the tablet until after she was convinced that the benefits it would offer her would far exceed its price. Also, she waited for her friends to try the product and popular gadget television shows to endorse it. Which of the following customer segments does Ellen best represent?

A) laggards
B) technology enthusiasts
C) early adopters
D) early majority