Marble Inc

Multiple Choice

Marble Inc. is a new firm that entered the smartwatch industry during the growth stage of the industry life cycle. It managed to become one of the top-three smartwatch manufacturers during the shakeout stage due to its low-cost structure. What features should Marble emphasize in its product marketing to ensure it successfully crosses the chasm into the maturity stage?

A) advanced capabilities
B) the company's outsider status
C) sleek and trendy design
D) ease of use