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Which of the Following Best Illustrates Forward Vertical Integration

Question 59

Multiple Choice

Which of the following best illustrates forward vertical integration?


A) A firm that manufactures and sells car engines to major automobile companies launches its own line of cars.
B) A chain of ice cream parlors launches a brand of toys and accessories for children.
C) A multinational coffee chain sources its coffee beans from plantations in Brazil and Vietnam.
D) A designer shoe company that previously purchased leather from external suppliers establishes its own leather tannery.

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