Once Marketing Managers Have Determined a Global Product and Promotion

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

A) the rate of capital accumulation exceeds the rate of population growth.
B) there is always an expectation of countertrade by developing countries.
C) the demand for low quality products is very less compared to developed countries.
D) there is a lack of mass purchasing power.