Multiple Choice
D'Costas,an authentic Mexican restaurant,has many restaurants all over the world.The taste and authenticity of the food served is the same irrespective of the restaurant one visits.Based on this information,D'Costas follows the strategy of _____.
A) retail channel omnification
B) product adaptation
C) mass customization
D) global marketing standardization
Correct Answer:

Verified
Correct Answer:
Verified
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