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  3. Study Set
    MKTG
  4. Exam
    Exam 8: Segmenting and Targeting Markets
  5. Question
    The Purpose of Market Segmentation Is to Enable a Marketer
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The Purpose of Market Segmentation Is to Enable a Marketer

Question 7

Question 7

True/False

The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.

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