Which of the Following Statements Is True About the Naming

Multiple Choice

Which of the following statements is true about the naming strategies for products sold in the global market?

A) A one-brand-name strategy is useful when a company markets mainly one product.
B) An advantage of using different brand names in different markets is greater identification of the product from market to market.
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
D) A disadvantage of using different brand names in different markets is that it does not support localization.