Which of the Following Summarizes the Benefit of the Strategic

Multiple Choice

Which of the following summarizes the benefit of the strategic alliance between HP and DreamWorks?

A) HP and DreamWorks each strengthened their separate markets without impinging on each other's markets.
B) Both HP and DreamWorks were able to enter a new market that they would not have been able to pursue alone.
C) HP was able to enter a new market, and DreamWorks was able to strengthen its old market.
D) DreamWorks was able to enter a new market, and HP was able to strengthen its old market.