American Snacks Inc

Multiple Choice

American Snacks Inc., a conglomerate, has a strategic alliance with Très Bien Limité, a French snack-maker. However, Très Bien managers are concerned that the different business units of American Snacks will set up partnerships with direct competitors of Très Bien in France. What can owners and managers at American Snacks do to respond to Très Bien's concern?

A) Require business units at American Snacks and Très Bien to sign loyalty pledges.
B) Encourage business units at American Snacks to act independently.
C) Arrange for the alliance to be managed at the corporate level.
D) Sever the relationship with Très Bien and find a more trusting corporate partner.