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Overall, Was the Adidas Acquisition of Reebok a Success

Question 12

Multiple Choice

Overall, was the Adidas acquisition of Reebok a success?


A) No. Adidas has slipped from number two in the U.S. market to number three.
B) Yes. By acquiring Reebok, Adidas improved its market share and made sure that Nike could not acquire it.
C) The acquisition was a success for Reebok but not for Adidas.
D) The acquisition was a success for Adidas but not for Reebok.

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