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  3. Study Set
    MKTG
  4. Exam
    Exam 11: Developing and Managing Products
  5. Question
    An Organized Effort to Generate Many Ideas from Various Sources
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An Organized Effort to Generate Many Ideas from Various Sources

Question 54

Question 54

True/False

An organized effort to generate many ideas from various sources is important for any firm that wishes to produce a continuing flow of new products.

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