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When Jerry Took Delivery of His Brand New Karuaf Automobile,he

Question 11

Multiple Choice

When Jerry took delivery of his brand new Karuaf automobile,he was filled with pleasure and excitement as Karuaf is a very expensive brand.This is an example of the _____ effect associated with the price-quality relationship.


A) durability
B) ​allocative
C) ​prestige
D) hedonistic

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